24k gold

What the 24K Gold line actually is

Gold is a luxury ingredient, not a wrinkle eraser. That’s the honest starting point for our 24K Gold collection. Real gold particles feel soft and soothing on the skin, they give a formula a warm, radiant finish, and they carry a sense of ceremony that a plain cream never will. What they don’t do is rebuild collagen or reverse aging. So think of this range as a treat that pampers and hydrates beautifully, with the real skincare work coming from the supporting cast: minerals from the Dead Sea, hydrators, plant extracts, and rich butters.

Every product here pairs 24K gold with Ashury’s Dead Sea mineral base. Prices sit at the high end because the ingredient and the experience are the point. If you want daily-driver basics, look elsewhere in the shop. If you want a slow, indulgent ritual for yourself or a gift that feels genuinely special, this is the line. We ship worldwide.

Gold masks: the centerpiece of the range

Masks are where a gold line makes the most sense. You use them occasionally, you have twenty minutes to yourself, and the sensory payoff matters. Three sit at the heart of this collection.

The 24K Cleopatra Gold Mask is the one to reach for first if you’re curious. It’s a mineral-based face mask that combines 24K gold with Dead Sea black mud, plus vitamins and plant extracts, so you get the clarifying, purifying feel of mud alongside the gold’s polish. It suits normal-to-combination skin and anyone who likes that clean, resurfaced sensation after rinsing. It’s $666.

The Black Pearl 24K Gold Exaltation Lifting Mask leans firmer and smoother in feel. It’s built around 24K gold, vitamins, and Matrixyl® 3000, and it’s aimed at skin that looks tired or a little crepey and wants a temporary tightening, more-even finish for an event or a reset night. Also $666. A fair expectation: your skin looks smoother and more cared-for straight after, not permanently changed.

For the neck and chest, the 24K Gold Nefertiti Neck & Décolleté Mask targets an area most people forget until it starts to show age. It’s designed to smooth and brighten the look of that delicate skin, with Hyaluronic Acid to help draw in moisture. One honest note on hyaluronic: it’s a humectant, so it pulls water to the surface. Apply it to slightly damp skin and follow with a cream to seal it, or in very dry air it can do the opposite of what you want. It’s $666.

Eye-area treatments

The skin around the eyes is thinner and moves constantly, so it shows dryness and fatigue first. Two pieces in the range are built specifically for it, and both are worth honest framing: they hydrate, soften the look of the area, and give a brighter, more rested appearance. They won’t undo structural changes.

The 24K Gold Exaltation Lifting Eye Serum (30 ml) is the richer, more concentrated option. It’s infused with 24K gold and designed to target the delicate eye area and the visible signs of early aging, so it suits someone who wants a dedicated eye step and is comfortable at the top of the price range. It’s $762, the priciest item here.

The 24K Gold Eye Elixir is a lighter, more fluid alternative that uses gold particles to catch the light and highlight the contours of the eye, aiming for a refreshed, more youthful look. It’s a nice pick if a heavy serum feels like too much or you prefer a quick-absorbing texture in the morning. It’s $666. Whichever you choose, pat gently with a ring finger. This area doesn’t want tugging.

Day and night creams

If you’d rather fold gold into your everyday routine than save it for masks, the Black Pearl creams are the way in. They’re moisturizers first, with the gold and mineral story layered on top.

Use the Black Pearl – Precious Gold 24K Day Cream – For All Skin Types – 50 ml in the morning. It features 24K gold and Helioguard 365, and it’s built to moisturize and nourish while helping defend against sun-related stress, finishing silky and radiant under makeup. It works for all skin types, though it isn’t a substitute for a dedicated broad-spectrum sunscreen if you’re out in strong sun. It’s $666.

At night, the Black Pearl 24K Gold Supreme Night Cream for All Skin Types – 50 ml takes over with a richer, more cushioning moisturizing formula featuring 24K gold, meant to nourish while you sleep so skin looks refreshed by morning. It’s a good fit if your skin feels tight or dehydrated overnight, and it pairs naturally with the day cream as a two-step ritual. Also $666.

For the body

Gold doesn’t have to stop at the face. The Black Pearl – 24K Gold Divine Body Butter – 200 ml brings the whole idea to the largest, driest areas of skin. It’s a genuinely creamy butter with 24K gold flakes, Shea Butter, and Coconut Oil, so it’s rich enough for elbows, knees, shins, and anywhere that stays parched in winter. At $476 it’s the most affordable entry point to the line, and honestly the easiest to gift because almost everyone loves a thick, glowing body butter. Massage it in after a shower while skin is still slightly warm and it absorbs better.

How to choose

Start with how you like to use products. Prefer a weekly ritual? Pick a mask. The Cleopatra is the friendliest all-rounder, the Exaltation lifting mask is for a smoother pre-event look, and the Nefertiti covers the neck. Want gold in your daily rhythm? The day and night creams cover morning and evening. Focused on tired eyes? The eye serum is the heavyweight, the elixir is the light touch. Buying a gift or dipping a toe in? The body butter is the smart, generous choice.

Set your expectations where they belong. These formulas hydrate, soothe, and make your skin look luminous and cared-for. That glow is real and immediate. The anti-aging claims around gold are cosmetic, not clinical, so enjoy the ritual for what it is: a genuine luxury, not a medical fix.

Whatever you pick, patch-test first if your skin runs sensitive, layer thinnest textures to thickest, and give any new product a couple of weeks before you judge it. Questions about a specific formula or your routine? Reach out before you buy. We’d rather point you to the right one than the most expensive one.