Will anti-aging cream actually get rid of my wrinkles?

No, and be wary of anything that promises it. Topical creams and serums soften the look of fine lines, hydrate, and give skin a firmer, more rested appearance. They can't erase wrinkles or rebuild the deep collagen you lose with age. Think smoother and more comfortable skin, not a reset. Daily sun protection does more to slow visible aging than any single cream.

Does the collagen in these creams rebuild my skin's collagen?

Not from the outside. Collagen applied topically, like the pure collagen in the Black Pearl day cream and firming mask, sits on the surface. It improves how skin looks and feels, giving a temporary plumper, firmer appearance and helping hold moisture. It does not sink down and regrow the structural collagen in your dermis. It's a genuine cosmetic benefit, just a surface-level one.

Is the 24K gold really worth the high price?

That depends on what you want. Gold is a soothing, luxurious cosmetic ingredient with a lovely feel and finish, not a proven anti-aging active. The 24K Gold eye serum and lifting mask are indulgent, occasion-night products. If you love the ritual and the sensory experience, they deliver that. If you mainly want results on a budget, the mineral and collagen options give you more day-to-day value.

In what order do I apply a serum and a cream?

Thin to thick. Serums go first because they're lightweight and you want them close to the skin, so apply your eye serum, then follow with your day or night cream on top to seal everything in. If a product contains hyaluronic acid, like the collagen firming mask, apply it to slightly damp skin and lock it in with a cream, since humectants draw in water that then needs sealing.

Do you ship internationally, and how do I start a routine?

Yes, every Ashury order ships worldwide. To start simply, pick one eye serum, one day cream, and one night cream that match your skin type, then add a mask once a week when you want a boost. Very dry, mature skin does well with richer options; if you want a firmer look on a budget, the Black Pearl collagen pieces are a good place to begin.

Anti-aging | Ashury

What anti-aging skincare can and can't do Here's the honest version most brands skip: a good anti-aging routine softens the look of fine lines, keeps skin hydrated and comfortable, and helps your face look rested. It does not erase wrinkles or rebuild the collagen deep in your skin. Topical collagen, for example, sits on the…

What anti-aging skincare can and can’t do

Here’s the honest version most brands skip: a good anti-aging routine softens the look of fine lines, keeps skin hydrated and comfortable, and helps your face look rested. It does not erase wrinkles or rebuild the collagen deep in your skin. Topical collagen, for example, sits on the surface and improves how skin feels and looks that day. It can’t sink down and regrow the structural collagen you lose with age. Once you accept that, the whole category gets easier to shop, because you stop chasing miracles and start picking products that actually deliver comfort, glow, and a smoother surface.

Ashury’s anti-aging line leans on Dead Sea minerals, plant oils, and a few luxe ingredients like 24K gold. Minerals and oils are skincare, not medicine. They won’t treat a condition. What they do well is nourish, hydrate, and make mature or dry skin feel supple again. That’s a realistic, worthwhile goal, and it’s what these products are built for.

Building a simple anti-aging routine

You don’t need ten steps. Most people do well with four: cleanse, treat the eye area, moisturize for day, and moisturize richer at night. Layer thin to thick. Serums go on first because they’re lightweight and you want them close to the skin. Creams go on top to seal everything in. If you use a hydrating serum, apply it to slightly damp skin and follow with a cream, because humectant ingredients pull in moisture and then need something to lock it against the skin. Skip that seal and a humectant can actually dry you out in low humidity.

Sunscreen matters more than any anti-aging cream, since daily UV exposure drives most visible aging. Ashury’s day creams hydrate and prep the skin, but check the label on your sun protection separately and wear it every morning, rain or shine, indoors near windows too.

Start with the eye area

The skin around your eyes is thinner and shows lines and puffiness first, so it’s worth its own step. The BioSpa Firming Eye Serum with Obliphica & Carrot ($24) has a rich, smooth texture and uses carrot and obliphica (sea buckthorn) oils to nourish and smooth the look of the delicate eye area. It’s a sensible everyday pick and easy on the budget. If you want something at the luxury end, the 24K Gold Exaltation Lifting Eye Serum (30 ml) ($762) is infused with 24K gold and targets the same delicate zone, aiming at the appearance of premature aging. A quick, honest note on gold: it’s a soothing, luxe cosmetic ingredient that feels lovely, not a proven wrinkle fixer. Buy it because you want the experience and the finish, not because gold will turn back the clock.

Day creams that hydrate and prep

Daytime is about lightweight hydration and a smooth base. The BioSpa Anti-Aging Day Cream 45+ Enriched with Pumpkin Oil ($85, 50 ml) is made for mature, dry skin around 45 and up. Dead Sea minerals and pumpkin oil nourish the skin and leave it soft, which is exactly what drier, more mature skin tends to want during the day. For a lighter budget, the Alternative Plus Time Control Active Day Cream ($30, 50 ml) suits dry to very dry skin and aims to revitalize and brighten the look of tired skin.

If collagen is your thing, the Black Pearl Pure Collagen Firming Day Cream ($66, 50 ml) is a biotech cream with pure collagen, seaweed, and Dead Sea minerals, built for normal to very dry skin and designed to hold moisture for hours. Remember the science: that surface collagen makes skin look and feel firmer and plumper temporarily. It’s a real, pleasant effect, just not a structural one.

Night creams and treatment masks

At night your skin isn’t fighting sun or makeup, so this is the moment for richer textures. The BioSpa Anti-Aging Macadamia Night Cream ($24, 50 ml) is a well-priced overnight option formulated with macadamia oil for mature skin, working while you sleep toward a feeling of better hydration and firmness. It’s an easy way to add a repair-style step without overhauling your whole shelf.

Masks are your once- or twice-a-week upgrade. The Black Pearl – Pure Collagen Firming Mask ($66, 50 ml) works for all skin types and combines Pure Collagen, Dead Sea minerals, and Hyaluronic Acid to boost hydration and a firmer look. That hyaluronic acid is a humectant, so this mask is a good example of applying to damp skin and following with a cream to seal in the water it draws. For a splurge, the Black Pearl 24K Gold Exaltation Lifting Mask ($666) pairs 24K gold with vitamins and Matrixyl 3000 to smooth and firm the appearance of skin and soften the look of fine lines. It’s a treat-yourself, occasion-night kind of product.

How to choose without overspending

Match the product to your skin, not to the price tag. Very dry, mature skin? Reach for the richer options like the BioSpa 45+ day cream or the macadamia night cream. Want a firmer, plumper look on a budget? The Black Pearl collagen day cream and firming mask cover that. Curious about the gold pieces? They’re indulgent finishers, priced accordingly, and worth it only if the ritual matters to you. There’s no need to own the whole line at once. Skin changes with the seasons and with age, so it’s fine to start with the essentials and let your routine grow as you learn what your face responds to.

A quick reality check on expectations:

What you’ll likely notice	What won’t happen
Smoother, softer, more hydrated skin	Permanently erased wrinkles
A firmer, plumper look that day	Rebuilt deep dermal collagen
A more rested, radiant appearance	A medical or “treatment” effect

Every Ashury order ships worldwide, so you can build the routine that fits your skin wherever you are. Start small: one serum, one day cream, one night cream. Add a mask when you want a boost. Consistency beats any single expensive jar, and honest expectations mean you’ll actually enjoy the results you get.