What is the New Age line and what's in it?

New Age is Ashury's black-pearl facial collection. Every product is built on the same trio of black pearl powder, seaweed, and Dead Sea minerals. The line covers three SPF 25 day creams, a night cream, a cream-serum, an eye and lip cream, and three masks, so you can build a full morning and evening routine from one family. Prices run $43 to $52.

Which day cream should I choose?

All three carry SPF 25, so pick by skin type. The Light Day Cream ($43) suits normal to combination skin and sits well under makeup. The Day Cream for Dry & Very Dry Skin ($52) adds more cushion for tight or flaky skin. The Perfect Day Cream 45+ ($52) is tuned for drier, mature skin. Any of them doubles as your morning moisturizer.

Do these creams actually reduce wrinkles?

They soften how fine lines look and keep the skin's surface hydrated and comfortable, which makes skin appear smoother. What they don't do is rebuild collagen deep in the skin or erase wrinkles, because no topical cream reaches that far. Set the expectation as visible, surface-level improvement rather than a structural change, and you'll be happy with the results.

In what order do I apply the serum, creams, and masks?

On clean skin, use any mask first if it's a mask day. Then apply the Cream Serum, since its lighter formula belongs closest to the skin. Follow with your day cream in the morning or the night cream in the evening, and finish the eye and lip cream around the delicate areas. Use the peeling and calming masks once or twice a week.

New Age | Ashury

Q: Do I need all nine products?

No. A day cream, the night cream, and one mask already make a complete routine. Add the Cream Serum ($47) and Eye & Lip Cream ($52) when you want to target tone and the eye area more directly, and bring in the extra masks over time. Because the whole line shares one ingredient blend, anything you add mixes cleanly with the rest.

New Age is Ashury's black-pearl facial line: a matched set of day creams, night care, a serum, an eye-and-lip treatment, and three masks, all built on the same core trio of black pearl powder, seaweed, and Dead Sea minerals. If you want your morning and evening routine to come from one family instead of a…

New Age is Ashury’s black-pearl facial line: a matched set of day creams, night care, a serum, an eye-and-lip treatment, and three masks, all built on the same core trio of black pearl powder, seaweed, and Dead Sea minerals. If you want your morning and evening routine to come from one family instead of a drawer of mismatched jars, this is where to start. Prices sit between $43 and $52, and everything ships worldwide.

The character of the line is quiet luxury rather than clinical. Black pearl powder gives the textures a soft, slightly pearlescent feel; seaweed and Dead Sea minerals do the real work of conditioning and moisturizing the skin’s surface. A fair expectation to set: these are cosmetic mineral formulas that hydrate, smooth, and improve how skin looks. They are not medicine, and no cream rebuilds collagen deep in the dermis. What a good day or night cream does well is soften the appearance of fine lines and keep the surface comfortable.

Daytime: hydrate and cover SPF

There are three day creams here, and the right one mostly depends on how dry your skin runs and your age. All three carry SPF 25, so they double as your morning moisturizer and a base layer of sun protection.

For normal, combination, or slightly oily skin, the Black Pearl Light Day Cream SPF 25 – 50ml is the easy pick. It’s the lightest of the three, aimed at balancing moisture without a heavy finish, which makes it friendly under makeup. At $43, it’s also the most affordable entry point into the line.

Drier skin usually wants more cushion. The Black Pearl Day Cream SPF 25 for Dry & Very Dry Skin – 50 ml keeps a light texture but leans into balancing moisture and supporting the look of elasticity for skin that feels tight or flaky. It’s $52. If you’re in the 45-plus range and dryness is your main complaint, the Black Pearl Perfect Day Cream 45+ for Dry to Very Dry Skin SPF 25 is formulated for that stage, with a silky texture meant to hydrate and help smooth the appearance of fine lines. It’s also $52. Think of these two as the same job tuned for different skin.

Nighttime: richer, no SPF needed

At night, skin doesn’t need sun protection, so the formula can focus on comfort and repair-style hydration while you sleep. The Black Pearl Nourishing Night Cream – All Skin Types – 50 ml has a silky, fast-absorbing texture and moisturizers meant to protect the skin and soften the look of lines overnight. It suits most skin types, and at $52 it pairs naturally with whichever day cream you chose. Apply it as the last step after any serum.

Targeted care: serum, eye, and lip

A serum goes on before your cream, on clean skin, so its lighter formula sits closest to the surface. The Black Pearl Cream Serum for Face & Eyes – 30 ml is a concentrated cream-serum that works to improve the appearance of skin tone and elasticity. Because it’s cream-textured rather than watery, it layers comfortably under either day or night cream. It’s $47, and a little goes a long way over a 30 ml bottle.

The skin around the eyes and lips is thinner and shows fatigue first, which is why a dedicated product makes sense. The Black Pearl Eye & Lip Cream – For All Skin Types – 30 ml is made to moisturize and nourish those delicate areas and may help soften visible signs of tiredness. Use a small amount, patted gently rather than rubbed. It’s $52. Between this and the cream-serum, you’ve got two ways to treat the eye area depending on whether you want one product doing double duty or a piece made just for that zone.

Masks: exfoliate, soothe, and treat the neck

Masks are the once-or-twice-a-week extras that lift a routine. New Age gives you three, each with a different job.

The Black Pearl Pearl Peeling Mask for All Skin Types – 50 ml gently exfoliates dead skin cells to leave the surface looking fresher and more radiant. Use it before your serum and cream so the rest of the routine goes onto smooth skin. It’s $52. When your skin feels stressed or looks dull instead of rough, reach for the Black Pearl Calming Beauty Mask – For All Skin Types – 50 ml instead; it’s the soothing option, built to moisturize, nourish, and bring back a look of natural comfort. Also $52. These two cover the two most common mask needs, exfoliation and calming, so you rarely need to look outside the line.

One area people forget is the neck and chest, which age visibly but get a fraction of the attention the face does. The Black Pearl Beauty Mask for Neck and Décolleté – All Skin Types (50 ml) is made specifically to cleanse and moisturize that region, using the same pearl-and-mineral blend. At $52, it’s a sensible add-on if you already use the face masks and want your routine to reach below the jawline.

How to build a New Age routine

Here’s a simple way to put the pieces together.

Morning: serum, then your chosen SPF 25 day cream, then eye and lip cream.
Evening: serum, then the night cream, with the eye and lip cream around the eyes.
Weekly: the peeling mask when skin feels rough, the calming mask when it feels stressed, and the neck-and-décolleté mask alongside either one.

You don’t need all nine to start. A day cream, the night cream, and one mask already make a complete rhythm. Add the serum and eye cream when you want to target tone and the eye area more directly, and bring in the extra masks as you go.

A quick honesty note: black pearl and Dead Sea minerals are lovely cosmetic ingredients that condition and comfort skin. They make skin look and feel better on the surface. Treat this line as skincare that keeps you comfortable and glowing, not as a fix for anything medical.

Every New Age product ships worldwide, and because the whole line shares one ingredient story, mixing and matching within it is straightforward. Pick by skin type and by the job each step does, and you can grow the routine over time without anything clashing.