What's the difference between Alternative and Alternative Plus?

They're two arms of the same line. Alternative covers the core basics like the body cream, night cream, and serum, plus ready-made gift sets. Alternative Plus adds more targeted pieces, including the Time Control day and hand creams and the eye serum. In practice you can mix products from both freely; they're built to work together in one routine.

Do the UVA filters mean I can skip sunscreen?

No. Several creams here, like the Time Control Hand Cream and Day Cream, include UVA filters, but that's a helpful bonus rather than a full sun strategy. Think of it as background protection for ordinary indoor days and errands. If you're spending real time outdoors, layer a dedicated broad-spectrum SPF on top of your Alternative cream.

I'm new to the line. Where should I start?

Two easy entry points: the Alcohol-Free Refreshing Face Toner at $14 or the Body Cream at $24. Both are low-cost ways to see how your skin likes the formulas. If you'd rather sort out a whole routine at once, the Active Face Care Kit at $123 covers day, night, eye, and serum, and the Body Care Gift Set at $48 handles hands, feet, and body.

How do I layer the face products correctly?

Go lightest to richest. Cleanse first, then the toner, then the Active Facial Serum. Follow with the eye serum around the eye area, using only a small amount. Finish with your cream: the Time Control Day Cream in the morning, the Nourishing Night Cream at night. The night cream is actually designed to be used after the serum, so that pairing is intentional.

Will the serum and eye products get rid of my wrinkles?

Honestly, no product erases wrinkles or rebuilds what's under the skin. The serum and eye serum use Dead Sea minerals and vitamins to hydrate and soften the look of fine lines, so skin appears smoother and plumper. That surface improvement is real and worth having. Just set your expectations around a healthier look rather than a structural change.

Alternative | Ashury

Alternative (and its Alternative Plus sub-range) is Ashury's everyday-luxury line built around Dead Sea minerals, with one feature that sets it apart from most of the catalog: several of its creams carry UVA filters. If you want a straightforward mineral routine for face, body, hands, and feet, and you like the idea of a little…

Alternative (and its Alternative Plus sub-range) is Ashury’s everyday-luxury line built around Dead Sea minerals, with one feature that sets it apart from most of the catalog: several of its creams carry UVA filters. If you want a straightforward mineral routine for face, body, hands, and feet, and you like the idea of a little added daytime protection baked into the creams you already use, this is the line to look at.

The range spans two directions. Alternative covers the basics: body cream, night cream, a facial serum, and ready-made gift sets. Alternative Plus adds the more targeted pieces, including a couple of “Time Control” creams aimed at daily use and mature skin. Everything ships worldwide, and prices sit comfortably in the accessible-luxury zone rather than the top shelf.

What “Alternative” actually means here

Think of it as a full mineral wardrobe rather than a single hero product. You can buy piece by piece, or start with a set and fill gaps later. The minerals-and-vitamins framing you’ll see across the descriptions is standard Dead Sea cosmetic care: minerals support the skin’s surface and comfort, vitamins are along for antioxidant support. None of it is medicine, and none of it treats a skin condition. What it does well is keep skin hydrated, comfortable, and looking healthy day to day.

The UVA angle deserves an honest note. A UVA filter in a hand or day cream is a nice bonus, not a substitute for dedicated sunscreen. If you’re spending real time outdoors, layer a proper broad-spectrum SPF on top. Treat the filters here as background insurance for ordinary days at the desk or running errands.

Start with a set

Two products bundle the line into a single purchase. The Alternative Body Care Gift Set (500ml Total) ($48) pairs a 150ml Hand Cream with UVA filters, a 150ml Foot Cream, and a 200ml Body Cream for daily use. It suits anyone who wants head-to-toe basics covered in one go, and it makes an easy gift because there’s nothing to guess about skin type.

For the face, the Alternative Active Face Care Kit (180 ml) ($123) is the complete routine in a box: a Day Cream, Night Cream, Eye & Neck Cream, and Serum. This is the pick if you’re building a facial regimen from scratch and would rather not assemble four separate products. It’s the priciest item in the line, but it’s also doing the most work.

Face care, piece by piece

Prefer to build slowly? The individual face pieces let you do that. The Alternative – Active Facial Serum – 50 ml ($30) is a rich formula with Dead Sea minerals and vitamins, aimed at softening the visible signs of aging. Serums go on first, after cleansing, before your cream. A quick reality check: a serum can make lines look softer and skin feel plumper, but it won’t rebuild what’s beneath the surface. Manage expectations and you’ll be happy with it.

Layer the Alternative – Nourishing Night Cream – 50 ml ($30) over that serum at night. It’s meant for clean skin and works while you sleep, and the description specifically suggests using it after the serum, so the two are designed to pair. For daytime, the Alternative Plus Time Control Active Day Cream – 50 ml ($30) is formulated for dry to very dry skin and aims to revitalize and add radiance. If your skin drinks up moisture and still feels tight by noon, this is your daytime base.

The eye area gets its own treatment. The Alternative Plus – Active Eye Serum – 50 ml ($30) is a richer formula with Dead Sea minerals, vitamins C and E, and algae, made for the delicate skin around the eyes. Use very little; the eye area is thin and doesn’t need much. Realistic goal: a smoother, more hydrated look, not the erasure of fine lines.

Rounding out the routine is the Alternative Plus – Alcohol-Free Refreshing Face Toner – 300 ml ($14). Alcohol-free means it won’t strip or sting, which matters if your skin runs sensitive. Swipe it on after cleansing to finish the job and prep skin for whatever comes next. At $14 for 300ml, it’s the cheapest way to try the line.

Hands, feet, and body

This is where the UVA filters show up most usefully. The Alternative Plus Time Control Hand Cream – 150 ml ($14) is built to leave a protective layer against everyday environmental exposure and includes UVA filters. Hands take a beating and see a lot of daylight, so a filter here is genuinely practical. Keep one by the sink.

Feet get the Alternative Plus Intensive Foot Cream (150 ml) ($14), a multi-intensive cream for clean, dry feet that aims to soothe and soften rough patches. Slather it on before bed, and cotton socks overnight will help it sink in. For the body, the Alternative Body Cream – 150 ml ($24) is a silky mineral-and-vitamin cream for daily moisture and a feeling of protection. It’s a comfortable everyday lotion rather than a heavy butter, so it absorbs without leaving you greasy.

How to choose

New to the line? The toner at $14 or the body cream at $24 are low-risk entry points. Want the whole face routine handled? The face kit is the efficient move. Shopping for someone else, or just want your whole body covered? The body care gift set is the safe bet.

Pick by the problem, not the label. Tight, thirsty facial skin points to the day cream and serum. Rough heels point to the foot cream. Dry, hard-working hands point to the Time Control hand cream with its filters.

A few honest caveats worth repeating. Topical vitamin C in an eye serum supports the look of brighter skin, but a cream isn’t a clinical treatment. Hydration is real and immediate; deep structural change is not what these products promise. And those UVA filters are a helpful extra, not your sun strategy. Use the line for what it’s good at, which is comfortable, consistent mineral care from head to toe, and it earns its place in a daily routine.

Care and layering basics

Order matters a little. Cleanse, tone, then apply the lightest textures first: serum, then eye product, then cream. Give each layer a few seconds to settle. Body, hand, and foot creams can go on whenever, though right after a shower, when skin is still slightly damp, helps them work harder. Consistency beats intensity here. A modest amount every day does more than an occasional heavy slather.